Our Leadership
Management Team



Mark Elfenbein
CEO
AS CHIEF EXECUTIVE OFFICER AT X1, MARK OVERSEES THE COMPANY’S OPERATIONS, BUILDING ON MORE THAN 20 YEARS OF EXPERIENCE LEADING RAPIDLY GROWING COMPANIES IN NEW EMERGING INDUSTRIES.
MARK HAS PREVIOUSLY SERVED AS CHIEF REVENUE OFFICER, PRESIDENT OR CEO OF FIVE PUBLICLY TRADED COMPANIES IN THE AREAS OF MUSIC, GAMING, MOBILE AND AI WHICH COMBINED RAISED FINANCING IN EXCESS OF $1 BILLION. DURING THIS PERIOD, HE WAS CHIEF REVENUE OFFICER AT SENTIENT TECHNOLOGIES, WHICH RAISED NEARLY $180 MILLION, THE LARGEST SUM AT THE TIME FOR AN ARTIFICIAL INTELLIGENCE (AI) COMPANY. PRIOR TO THAT, MARK WAS PRESIDENT AND CEO OF SLYCE TECHNOLOGIES, WHERE HE LED THE COMPANY’S DEPLOYMENT OF A VISUAL SEARCH TECHNOLOGY THAT HAD TREMENDOUS SUCCESS AMONG FORTUNE 500 COMPANIES. EARLIER IN HIS CAREER, MARK WAS A FOUNDER OF MOOD MEDIA, THE LARGEST GLOBAL PROVIDER OF IN-STORE MUSIC AND SENSORY EXPERIENCES WITH OVER $500M IN ANNUAL REVENUES, AND CO-FOUNDER AND HEAD OF REVENUE FOR FUN TECHNOLOGIES, AN ONLINE PAY-TO-PLAY TOURNAMENT GAMING BUSINESS WHICH WAS ACQUIRED BY LIBERTY MEDIA FOR $484M. MARK WAS A FORMER GRAMMY AWARDS VOTING MEMBER AND BILLBOARD MUSIC AWARDS WINNER. HIS FAMILY FOUNDED THE ICONIC CANADIAN GLOBAL TV MARKETING COMPANY, K-TEL INTERNATIONAL, A LEADING DISRUPTOR IN THE MUSIC AND CONSUMER PRODUCTS INDUSTRY.
MARK EARNED A B.B.A. DEGREE FROM THE UNIVERSITY OF MANITOBA. HE RESIDES IN THE MINNEAPOLIS, MINNESOTA AREA.



Latika Prasad
Director
MS. LATIKA PRASAD HAS BEEN AN OFFICER AND/OR A DIRECTOR OF PRIVATE AND PUBLICLY TRADED COMPANIES FOR 30+ YEARS. SHE IS CURRENTLY A DIRECTOR OF TURMALINA METALS CORP. (TSX.V: TBX) AND WAS A DIRECTOR AND CORPORATE SECRETARY FROM APRIL 2017 TO JULY 2019. SHE IS ALSO THE CORPORATE SECRETARY OF REALGOLD RESOURCES CORP. SINCE DECEMBER 2016 AND PREVIOUSLY, DIRECTOR AT SOUTHERN EMPIRE RESOURCES CORP. FROM MARCH 2020 TO JUNE 2021 (TSX.V: SMP) AND DIRECTOR AND ASSISTANT CORPORATE SECRETARY AT WABI EXPLORATION INC. (CNSX: WAB) FROM SEPTEMBER 2015 TO JULY 2017. SHE SERVED AS THE CHIEF FINANCIAL OFFICER OF AZINCOURT RESOURCES INC. (TSX.V: AAZ) FROM OCTOBER 2011 UNTIL JUNE 2013 AND AS A DIRECTOR FROM MAY 2011 TO APRIL 2013.



Bill O’Hara
Director
BILL BEGAN HIS CAREER IN THE CAPITAL MARKETS AT FIRST MARATHON SECURITIES IN EQUITY RESEARCH ANALYSING GOLD COMPANIES. AFTER TRANSITIONING TO THE ROLE OF INSTITUTIONAL EQUITY SALES AT NATIONAL BANK FINANCIAL AND THEN CREDIT SUISSE FIRST BOSTON, BILL JOINED HAYWOOD SECURITIES INC. IN 2003. HE EVENTUALLY BECAME MANAGING DIRECTOR AND HEAD OF EQUITY SALES AT HAYWOOD. IN LATE 2020, WITH TWENTY FIVE YEARS IDENTIFYING, ANALYSING, CAPITAL RAISING AND STRATEGICALLY ADVISING BOTH INVESTMENT FUNDS AND CORPORATE ENTITIES ACROSS MANY SECTORS, BILL FORMED LACG CAPITAL INC. LACG’S MANDATE IS TO PROVIDE BESPOKE CAPITAL MARKETS ADVISORY SERVICES TO BOTH PUBLIC AND PRIVATE COMPANIES IN THE EARLY STAGES OF GROWTH. BILL HOLDS A MASTER OF SCIENCE (ECONS) DEGREE FROM THE LONDON SCHOOL OF ECONOMIC WITH DISTINCTION, AND THE CFA DESIGNATION.



Samatha Shorter
Director
MS. SHORTER HAS OVER A DECADE OF EXPERIENCE IN PROVIDING REPORTING, ASSURANCE AND ACCOUNTING SERVICES TO PUBLICLY TRADED COMPANIES, INCLUDING TECHNOLOGY COMPANIES. SHE LEFT PUBLIC PRACTICE IN 2011, WHERE SHE ACTED IN THE CAPACITY OF AUDIT MANAGER WITH A MAJOR CANADIAN ACCOUNTING FIRM, AND HAS SINCE TAKEN ON A VARIETY OF LEADERSHIP ROLES. HER DEPTH OF GOVERNANCE AND ACCOUNTING KNOWLEDGE INSURES EFFECTIVE IMPLEMENTATION AND OVERSIGHT FOR FINANCIAL REPORTING, ADMINISTRATION AND INTERNAL CONTROLS DEVELOPMENT AND BUDGETING FOR NEXOPTIC. MS. SHORTER COMPLETED A BACHELOR OF COMMERCE WITH HONOURS AT THE UNIVERSITY OF BRITISH COLUMBIA. SHE IS A CHARTERED PROFESSIONAL ACCOUNTANT (CPA,CA) AND CERTIFIED INTERNAL AUDITOR.





Bobby Dhaliwal
CFO
Mr. Dhaliwal works as a financial consultant with a number of TSX-V and CSE listed companies in the resources and technology sector, including in the roles of CFO and controller. These companies are Canada-based with various international operations. His professional experience includes assistance on initial public offerings, continuous disclosure and financial reporting, implementation of accounting software, various equity financings and implementation of internal control policies. Mr. Dhaliwal graduated from Langara College, Vancouver, and holds a bachelor of accountancy.
Advisory Board





Adam Ross
ADAM ROSS, PRINCIPLE AT HIGHLAND CONTACT, HAS BUILT AN EXTENSIVE NETWORK OF CONTACTS IN HIS FIFTEEN YEARS IN THE FINANCE INDUSTRY. HE HAS STRONG RELATIONSHIPS WITH NUMEROUS INSTITUTIONS, BROKERS AND HIGH NET WORTH INVESTORS GLOBALLY, SPECIALIZING IN BOTH THE NORTH AMERICAN AND EUROPEAN MARKETS. BEGINNING HIS CAREER IN VANCOUVER, CANADA, ADAM HAS ALSO WORKED IN EUROPE AND THE UK. ADAM WORKED IN SWITZERLAND ON NUMEROUS FINANCINGS FOR A SWISS FAMILY OFFICE. HE ALSO FOUNDED HIGHLAND CONSULT. IN LONDON, UK WHERE HE PROVIDED CAPITAL MARKETS ADVISORY SERVICES.



Ben Feferman
BEN IS THE CEO AND CO-FOUNDER OF AMUKA ESPORTS. HIS EXECUTIVE EXPERIENCE TRANSCENDS MANY DIFFERENT INDUSTRIES. HE FOUNDED HIS OWN FILM PRODUCTION AND MEDIA COMPANY THAT SERVED AS ONE OF THE VERY EARLY DIGITAL AGENCIES WITH A FOCUS ON SOCIAL MEDIA AND VIDEO CONTENT. HE LATER TRANSITIONED INTO THE INVESTMENT BANKING WORLD BY CO-FOUNDING AMUKA CAPITAL, AN EXEMPT MARKET DEALER THAT FOCUSED ON RAISING CAPITAL FOR REAL ESTATE, TECH AND EVENTUALLY ESPORTS COMPANIES. BEN HAS BEEN ACTIVE VERY ACTIVE IN THE ESPORTS INDUSTRY FOR THE PAST 6 YEARS AS AN INVESTOR, ADVISOR AND CONTENT CREATOR.



Amanda Solomon
AMANDA SOLOMON IS AN ACCOMPLISHED SALES AND PARTNERSHIP EXECUTIVE WITH A PROVEN TRACK RECORD IN SALES, BUSINESS DEVELOPMENT, STRATEGIC DEVELOPMENT, INFLUENCER MARKETING AND PARTNERSHIPS SINCE 2009. SPECIALIZING IN GAMING AND ESPORTS, AMANDA HAS DRIVEN BRAND INTEGRATION, INFLUENCER MARKETING CAMPAIGNS, AND TALENT PARTNERSHIPS WITH COMPANIES LIKE EPIC GAMES, ONEPLUS, SAMSUNG AND GUCCI.
AMANDA UTILIZES HER PLATFORM AND FIERCE SPIRIT TO ADVOCATE FOR WOMEN, LGBTQIA+, AND BIPOC INDIVIDUALS IN GAMING AND ESPORTS COMMUNITIES.
AMANDA RECEIVED HER UNDERGRADUATE DEGREE IN MARKETING FROM SAN DIEGO STATE UNIVERSITY AND SHE RECEIVED AN MBA IN MARKETING FROM CHAPMAN UNIVERSITY. SHE HAS AN ACCOUNTING DEGREE FROM THE UNIVERSITY OF CALIFORNIA, LOS ANGELES, AND IS CURRENTLY COMPLETING HER MASTER OF STUDIES IN ENTERTAINMENT LAW FROM THE UNIVERSITY OF SOUTHERN CALIFORNIA.